Hah!
I
so predicted this two years ago. Jason now officially owes me five bucks. The only sensible response to commercial-skipping devices like ReplayTV and TiVO is, in essence,
blipverts.
From a (v. good)
Salon article on PVR tech:
" . . . the device may just jump to the last five seconds of the commercial, because there's the theory that you'd put the logo there. Or, because there's this kind of intelligence in the box, it could skip to an abbreviated version of the commercial resident in the box -- so you thought you were skipping, but you've seen a subtle version of the ad instead."
Posted by Liz at May 9, 2003 02:21 AM